blogging strategy

If you are somewhat familiar with the concept of blogging, then you know the common functional elements that go into a blog. It starts with a domain name, then a hosting company, then we need blogging software, and then we need content and traffic.


Pretty straight forward, isn't it? However, there are less tangible elements that every successful blogger should consider, before setting up a blog:


1. vision.

What is your vision What will you blog about and whom will you blog?


A clear and concise "picture" of what your blogging goals and objectives are is critical to your long-term success. Many times it happens that a blogger thinks that they know what they are going to do and basically how they are going to do it. They then find themselves on the "super information highway" where information, ideas, relentless propositions and just plain "stuff" start pouring in and they easily and quickly distract themselves and get out of the way.


Instead of spending the next 6 months, or more, stumbling around, aimlessly, trying that and nowhere else, exactly where you want to go and how you plan to get there, Create a roadmap for.


2. Passion. 

What do you like to talk about? Not necessarily what you "know" the most, but what are you really excited about?


Many blogging "gurus" will ask you to find a niche that is profitable. They do not encourage you to consider the subject, or the content of that place, or your personal interest in that industry. And while it may work for a small percentage of bloggers, it does not work for most.


Think about it. When you go to a blog, and read the content, can you, or can't you immediately tell the difference in content between passion and information? If it is the facts and figures, figures and descriptions you need, there are a lot of "informative" sites from which to get that stuff.


Then they are sites and especially blogs, where you go for more than "information". Emotion and insight and opinion and a blog that is managed by someone with passion but vice versa. The passion that shines right through their content and their online "voice".


When you blog from a place of passion, you will find that your blogging "tasks", mainly filling your blog with content, will be a much more enjoyable and effective process and to begin to connect with your readers. Will also be more sensitive and loyal. you.


3. Commitment.

Are you ready to make the necessary commitments to create and manage a successful blog?


It is definitely a matter of putting all the functional elements, but what happens next is where most bloggers are blind to the realities of blogging.


Content. Lots and lots of material. Whether you write it yourself, hire an outsourcer, or use private label rights (PLR) content, it requires an on-going commitment to provide fresh, updated content to your readers that Keeps them coming back for more.


Then it is to build and maintain a relationship with your readers. Staying in touch with the dynamic aspects and elements of your niche. To maintain their interest and build their credibility and their trust.


And yes, there is marketing. You simply cannot create a blog and expect it to flood with visitors without some effort behind it.


Therefore, knowing and being prepared for the many different commitments required for successful blogging is critical to your long-term success.


4. Content. 

Where do you get your stuff? Will you write all this, or will it be a combination of sources?


As mentioned earlier, content is a driving factor behind all successful blogs. Fresh, informative, passionate, updated content is what inspires new readers and brings back existing readers.


Having a clear and realistic understanding of where your content will come from, and how you will present it, and how often you deliver it to your readers, are all very important elements before you start blogging.


5. Arrangement and Scheduling. 

What day will you post? What day will you market? How many days will you do the maintenance work?


One of the most ineffective ways to manage a blog is "on-the-fly".


If you were any successful bloggers to do an "inside look" into the daily blogging routine, you would quickly discover that there is a very systematic system that revolves around a very specific schedule of what they do is.


Identifying and respecting the time factors that go with posting, marketing, and prospect relations is probably one of the most important factors to get your blog from point A to point Z in a timely and profitable manner.


There are many blogging tasks that are executed most effectively in a timely manner. There is a fixed order for tasks and a specific time frame for their implementation. Knowing what these tasks are, and how to organize and schedule them effectively, will make all the difference in your blogging results.


6. Marketing.

How will you market to your audience. Where will you market? Do you know the blog marketing scenario and understand how to use it to your advantage?


The first and foremost thing about blog marketing is a clear understanding of who you are and what you have to offer.


A successful blogger strives to become an "authority" in his niche. They tailor their marketing towards building credibility and trust with their target audience. Your blog should be considered, through your marketing efforts, as a "go-to" place for your market, and they should be able to quickly and easily determine that you are their preferred source.


Understanding today's marketing landscape is essential for blogging, if you want your marketing efforts to be productive and profitable. Today's online marketing landscape is quite different over the years, and you need to be creative, intuitive, and most of all .... diverse.


The worst thing any blogger can do is be serious about long-term success, putting all your marketing efforts, attention, or money into a single marketing campaign. Or focus on a single marketing channel to support their long-term growth.


Your marketing should be modular in nature, so that it is self-based so that you can build a solid and long-term basis from which to draw, and build in the far future.


7. Blogging Tool. 

What do you really need a blog for? How can you maximize the tools you are using?


Compared to other businesses, blogging is one that really requires very little in terms of initial investments, especially when you consider one of the biggest and most effective tools blogger needs would be available to them for free Huh.


WordPress is the most effective blogging platform available today. It is the most popular for several reasons. It is very functional and customizable. It has built-in customization elements and features that dramatically reduce the need for you to be a customization expert. It is intuitive and user friendly, and the best part is, yes, it is available for free to all.


Apart from Wordpress, there are a few other tools that every blogger would like to have in their "toolbox", including a good username / password / profile management program. A robust and reliable blog tracking program. And a spreadsheet program to manage your blogging system and schedule.


There are additional tools that have been designed for many bloggers, which are not highly effective, and will prove to waste your time and money. For example, public offering programs or services. Do not let your blog fall into the trap of those offering to submit to hundreds, or thousands of places, which seems to be a reasonable amount of money. They simply do not work and there are much more effective and productive ways to market your blog and spend your money.


8. Collaboration. 

Who is your competition? How can they help you, and do you help them?

In today's online world it is quickly becoming less of a dog-eater dog and more of a simultaneous ban among bloggers from similar and similar industries.


More and more "syndicates" are being created where online merchants in the same niche are pulling their resources, ideas and audiences together, in very beneficial ways. By joining together they can take advantage of each other's strengths, and help others strengthen their weaknesses, and still benefit.


Target markets benefit because they now have even more information, products, and services that are provided to them in a central way, sometimes in a central location. This can be a very easy and quick way for a new blogger to build their blogging business in a relatively short period of time, and can benefit from each other in a mutually satisfying way.

happy blogging!

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