For the past few weeks I have been thinking a lot how to get my mind back into "content creation mode". Especially when the traffic numbers on your blog are still low and the comments section is quiet, it can feel like talking to a wall.
Once you get a continuous feedback loop from your audience
and followers, creating content becomes a little easier.
But until then…
When we already feel completely drained of all ideas, we
still need a solid plan to come up with new, new content ideas.
Even if you are burned today - I think the list below will
help you! At least it is working for me so far.
Luckily, I am doing better than I have been able to find
content ideas - regardless of whether I have created my own little system for
this. This is how my long hands guide me, which I have published on my blog
FromClickToSale.
In this article, I want to share the current list of all my
go-to resources to come up with new content ideas - at a surprisingly
consistent rate.
This list is in no particular order, which means that all
these resources can work equally well. Most likely, you will find one or two
that will work particularly well for you personally.
At the end of this article I will be talking about my
favorite resources. For now, let's go to the list:
Quora,
AnswerThePublic,
Forum,
Social media network,
product reviews,
Interview,
Personal spreadsheet,
questions.
When searching for new content ideas, the most important
thing is to allow your mind to wander a little.
I cannot stress this enough: with such a step-by-step process, it is still creative work and you should not be overly strict on yourself.
You never know what interests you! But when something
happens, follow it until you say to yourself: "I want to write about
that."
The way I go about it is like this:
I select any resource from the list and start looking
around.
If nothing is interesting today, I move on to the next
resource on the list.
When I find something interesting, I click it and read until one of two things happens:
1) I get bored and can't be bothered to read it, or
2) I can feel itchy to share it.
What do I mean with "itching to share"?
Sometimes, I just like this piece of information and I want
to tell others about it - that would be the most obvious response.
However, often I find that I disagree with what I'm reading
- or that I have more detailed knowledge about it.
When I know that I have killed gold! I can now follow my hump
and start writing why I agree, or why I disagree, or the other details I feel
were comitted.
Sometimes this means that I am curbing the content and I am adding my own spin to it…
But more often than not, it actually turns into a unique
piece of content that I could never take with me.
But it all started with the above list of resources, moving
around, and then letting my brain relax.
For me personally, having a personal spreadsheet with forums
and ideas has worked particularly well.
You can do better on social media or any other resource from
the list above - so try them all!
Do you have a process for finding new content ideas? Let me
know in the comments below!
Content is the currency of any online business. Content
attracts new customers, helps you focus on search engine result pages, and
helps build a loyal following.
But it takes time to create content! Although you should
never let your online content affect you, there are some ways to ensure that
you can make it as fast as possible without sacrificing quality.
1. Do not edit continuously
Write your complete draft before looking for any spelling
mistakes or possible changes. Most people go as they go along, and eventually
edit again. This is a waste of time and will often stop the creative
"flow".
2. Remove Distraction
When you know that it is time to write your content, make a
point to eliminate the deflection. This may sound obvious, but are you really
doing it? Many people keep their Facebook, Twitter, email, etc. written on
their browser while they are open.
Even if you do not check them, the notification sounds
affect our concentration. Find a quiet place where you can concentrate, and
there are only sites that are relevant to the research of your posts that write
on your internet browser. If necessary, install a browser plugin that blocks
distracting sites (several free options are available).
3. Make a plan
Do some basic planning before writing. Although some writers
have so much talent that they write fluently as they go along, others may get
stuck halfway and continue to have a hard time. Before writing your content,
type a basic outline to list each root point from beginning to end. Use this
draft as your guide, and improve if you need it along the way.
4. Write short content
If possible, keep your content short! This does not mean
intentionally writing short posts that provide no value. Instead, it means
saying what you have to say but in as few words as possible. There is no
difference between a 500 or 1000-word post as long as your readers may need
your post, and feel as if you are delivering value! When you don't keep
talking, many readers will lose interest anyway!
Finally, remember that you will just speed up with practice,
and especially when you "batch" your content creation process to
create multiple posts at once. So keep writing and creating content!
When you write and manage your content properly, it will
make your life easier and your business will grow.
Content is often considered the primary resource for online
business owners. It drives traffic. It helps in selling. It provides authority,
reliability and choice - all triggers. It also helps you to market your
business.
Unfortunately, many business owners write their own content
without any direction or purpose. They can write great content. Yet if it is
missing an objective, it is missing an opportunity.
So do you want to complete your content? It does not matter if it is short like a blog post or article. It does not matter whether it is a large content piece like a report or an e-book. It requires a purpose.
Potential content purpose
To drive traffic to the web page
To drive traffic to the sales page
To generate affiliate income
To promote credibility and authority
To inspire a response / comment / link
Take opt-ins
You may find that sometimes your content has more than one
purpose. For example, a report may be designed to collect opt-in. In addition
to opt-in you can also include affiliate links within the body of the report to
generate income. Or you can link back to the sales page on your website to
promote your products or services.
On the other hand, if your content is missing a purpose then
you are missing a valuable opportunity.
To decide
The best time to determine the purpose of your content is
when you create a content plan. When you plan your content you will determine
the keywords and the topic. You will also decide when and where you are going
to publish it.
How to include your purpose in your content
Each piece of content requires some kind of call to action.
For example, if you want to inspire comments and feedback at the end of a blog
post, you need to ask for it. She is your call to action. If you want to send
people to a sales page, you need some sort of "go to link to learn
more". Your objective will be integrated into your call to action.
Take a look at the material you have planned for the next
week or month. Does each piece have a purpose? Do you have a call to action? Is
your content part of your overall business development strategy? If not, make
some quick changes and start withdrawing rewards.
2 Comments
Good bro
ReplyDeleteI got this, this is how it work
ReplyDelete